How to Write Product Descriptions That Actually Sell

"List the features" they say.

"Add some benefits" they say.

And then... nobody buys.

So today we're going to learn how to write product descriptions that convert (and work for both physical and digital products).

The Product Description Formula That Sells

1: Problem → 2: Promise → 3: Picture → 4: Proof → 5: Push

Step 1: The Opening (Hook Their Problem)

Start with their pain or desire.

Templates that convert:

• "Tired of [pain point]?"
• "Want to [desired outcome]?"
• "Finally, a [product type] that [key benefit]"
• "Meet the [product] that [solves problem]"

Examples: ❌ "Introducing our new coffee maker..." ✓ "Tired of lukewarm coffee ruining your mornings?" ❌ "High-quality wireless earbuds..." ✓ "Finally, earbuds that don't die mid-workout" ❌ "New social media course available..." ✓ "Want to stop wasting time on posts nobody sees?"

Step 2: Paint the Picture (Features → Benefits)

The magic formula: Feature which means benefit so you can end result

Example: ❌ "32oz capacity" ✓ "32oz capacity means fewer refills so you can focus on your work" ❌ "AI-powered noise cancellation" ✓ "AI noise cancellation eliminates background chaos so you can stay in your flow"

Step 3: Prove It (Credibility)

Add trust with:

• Specific numbers
• Real results
• Social proof
• Guarantees

Step 4: Push (Clear CTA)

One clear action + FOMO:

• "Claim yours now →"
• "Get it before [deadline] →"
• "Start [benefit] today →"

Full Example (Physical Product):

Tired of lukewarm coffee ruining your mornings?

Meet the ThermaPress Pro – the first coffee maker that guarantees hot coffee for 4 hours (even if you forget about it).

Why coffee lovers are switching:

Double-wall vacuum insulation keeps coffee at perfect 165°F for 4 hours

(No more microwave reheating)

Smart-pour spout prevents drips and spills

(Your white shirts are finally safe)

One-touch brewing with memory settings

(Perfect coffee, zero thought required)

Self-cleaning system

(Because life's too short for coffee maker maintenance)

Tested by 1,000+ coffee enthusiasts:

• 98% reported hot coffee 3+ hours later
• 89% said it's their best coffee investment
• 94% stopped using their old coffee maker

30-day "Still Hot" guarantee:

If your coffee isn't hot after 4 hours, return for full refund.

Only 50 units left at launch price.

Get yours before price increases →

Full Example (Digital Product):

Want to stop wasting time on posts nobody sees?

Introducing ContentPro AI – the first social media tool that guarantees engagement (or your money back).

Why creators are switching:

AI Pattern Recognition

(Know exactly when YOUR audience is most active)

Viral Hook Generator

(Never stare at a blank screen again)

Engagement Predictor

(Test your posts before publishing)

Auto-Learning Algorithm

(Gets smarter with every post)

Real results from beta users:

• 3x average engagement
• 47% less time creating content
• 89% improvement in reach

Backed by our "Double Engagement" guarantee:

Double your engagement in 30 days or get your money back.

Launch pricing ends in:

"Timer: 48:00:00"

Start growing your audience →

Quick Checks Before Publishing:

1. Problem Check

• Clear pain point?
• Obvious solution?
• Compelling benefit?

2. Clarity Check

• Easy to scan?
• Benefits clear?
• Next step obvious?

3. Trust Check

• Proof included?
• Specific numbers?
• Clear guarantee?

Pro Tips:

1. Format for Scanning

• Bullet points
• White space
• Icons/emojis (if brand appropriate)

2. Use Power Words

• "Guarantee"
• "Proven"
• "Finally"
• "Introducing"

3. Create Urgency

• Limited quantity
• Time-sensitive offer
• Special pricing

Your Turn

1. State the problem
2. List features → benefits
3. Add social proof
4. Create urgency
5. Clear CTA

Remember: People buy solutions to problems, not products ;)

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