Write Scroll-Stopping Social Posts (Even If You're Just Starting)

Let's be real - most social posts get ignored.

But there's a simple formula that works whether you're selling coffee, consulting or whatever.

The 3-Part Social Post Formula

1: Hook → 2: Story/Value → 3: CTA

Let's break it down.

Step 1: The Hook (First Line)

This has one job: Make them stop scrolling.

A few proven hooks that work:

• "Here's a weird truth about..."
• "I was wrong about..."
• "The biggest lie in [industry]..."
• "Want to know why [common problem]..."

Examples (good and bad): ❌ "Check out our new coffee blend!" ✓ "Your morning coffee is lying to you..." ❌ "New fitness program launch!" ✓ "Forget everything you know about weight loss..." ❌ "Book a consultation today!" ✓ "Here's why most consultants are wrong..."

Step 2: The Middle (Story/Value)

This must be 3-4 lines maximum. Pick one approach:

The Story Path:

• (A) Problem: "Used to struggle with..."
• (Leads to a) Discovery: "Then I found..."
• (That leads to a) Result: "Now I..."

The Value Path:

• Status quo: "Most people think..."
• Reality: "But actually..."
• Real solution: "Here's what works..."

Step 3: The Call-to-Action

Strong CTAs create FOMO (Fear Of Missing Out), like these ones (some classics):

• "Try this before [deadline] →"
• "Limited spots available →"
• "Early bird pricing ends soon →"
• "Swipe up to [specific benefit] →"

Real Example That Works

Your morning coffee is lying to you...

Most brands claim "fresh roasted" but sit on shelves for months.

We roast daily. Ship immediately. And guarantee morning-perfect coffee every time.

Only 100 bags of our new Mountain Sunrise blend available →

Quick Checks Before Posting:

How many does your copy pass?

1. The Scroll Test

• Would YOU stop scrolling?
• Is the first line intriguing?
• Does it create curiosity?

2. The Value Test

• What's in it for them?
• Is it clear and specific?
• Does it solve a real problem?

3. The Action Test

• Clear next step?
• Reason to act now?
• Easy to take action?

Pro Tips:

1. Format for Scanning:

• Short paragraphs
• Use line breaks
• Add emojis strategically

2. Create Urgency:

• Limited time
• Limited quantity
• Special access

3. Test Your Hook:

• Read just the first line
• Would it make YOU curious?
• If not, rewrite it

Common Mistakes Fixed:

A few words can make the difference! Here are some examples of beginner copy mistakes (with the "better" alternative):

❌ "We're excited to announce..." ✓ "Want to know a secret?"

❌ "Buy now!" ✓ "Claim your spot →"

❌ Long, dense paragraphs ✓ Short, punchy lines

Your Turn

1. Pick your hook type
2. Choose the story or value path
3. Add a clear CTA
4. Format everything for easy reading

Remember: Focus on the transformation you offer, not the features you built.

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